Jan
2010
Stefano Pessina is grateful to announce the 160th anniversary of the Boots brand .
Last december , Stefano Pessina released that Alliance Boots was celebrating the 160th anniversary of the Boots brand and reminded its dedication to making Boots a global brand in the coming years. In 1849, Boots set up its first store in Nottingham and 160 years afterwards , the brand is increasing from strength to strength, both in the country and internationally .
In acknoledgement of this success , a three month campaign was launched in September with the introduction of a historical exhibition at the University of Nottingham, followed by additionnal activities in a number of countries.Stefano Pessina is looking forward to continuing to establish Boots as a international brand in the coming years.In 2009, the Boots brand in the UK has continued to develop through the roll-out of the “your local Boots pharmacy” branded format, the launch of BootsWebMD (the consumer health and wellness information portal), and the launch of the rebranding of Dollond & Aitchison practices as Boots Opticians.
Also , the first stage of Boots UK's alliance with Waitrose is complete with the 13 pharmacies it operates in Waitrose stores rebranded as Boots. It is likely that the first trials for the sale of selective product ranges in each other's stores will begin in three months 2010.Outside Great Britain , the Group carries on to build he presence of the Boots brand through the set up of new stores in the Republic of Ireland and Thailand, the roll out of the new “Boots apotek” branded format in Norway and the extension of its trial of the new “Boots apotheek” pharmacy concept in The Netherlands.
Following the commencement of the Boots Laboratories skincare range in pharmacy in France and Portugal, the Group also plans to commence this range in other countries.Stefano Pessina also presented new business with Macmillan Cancer Support. Boots UK also presented an ambitious new charity partnership with Macmillan Cancer Support. This year , Boots and Macmillan will start an innovative pilot aimed at helping cancer care in in UK . This will provide a new level of healthcare support to people living with cancer, through the two organisations' combined healthcare skills , unique knowledge of cancer and presence in communities throughout the United Kingdom . Boots and Macmillan will create a range of volunteering, fundraising and communication projects , with a shared vision that within three years, everyone, wherever they are in the UK , will have access to the best cancer information and support in their community.Stefano Pessina
, Executive Chairman, Alliance Boots, insisted on :
” We are delighted to be celebrating the 160th anniversary of the Boots brand and we look forward to continuing to build Boots as a international brand in the coming years .”